{"id":1639,"date":"2021-05-18T05:07:26","date_gmt":"2021-05-18T05:07:26","guid":{"rendered":"https:\/\/www.positiveedge.net\/resources\/?p=1639"},"modified":"2022-09-07T07:29:39","modified_gmt":"2022-09-07T07:29:39","slug":"artificial-intelligence-ai-enabled-crm-systems","status":"publish","type":"post","link":"https:\/\/www.positiveedge.net\/resources\/artificial-intelligence-ai-enabled-crm-systems\/","title":{"rendered":"Artificial Intelligence (AI) enabled CRM systems"},"content":{"rendered":"

91% of companies with more than 10 employees use a Customer Relationship Management (CRM) system, compared with 50% of companies employing fewer than ten people. While these tools have become an integral part of the sales processes of businesses, the advances in AI technology impact this solution. As CRM tools become more intelligent, they offer more accurate sales insights and helps companies make better decisions in sales processes. Considering the increased volume of unstructured data and the growing complexity of customer relations\/processes, AI technology is becoming a necessity in CRM systems.<\/p>\n

However, according to the research by Microsoft<\/a>, only 12% of CRM users actually use an AI-powered CRM tool in their processes. Many users think that AI-powered tools are too expensive or aren\u2019t extremely useful considering the price today. Thus, we still need to have more time to observe AI\u2019s actual impact on sales processes.<\/p>\n

    \n
  1. What is Customer Relationship Management (CRM)?<\/a><\/li>\n
  2. Why do businesses need CRM software?<\/a><\/li>\n
  3. Why should businesses integrate AI into their CRM tools now?<\/a><\/li>\n<\/ol>\n
      \n
    1. \n
        \n
      1. The increasing volume of unstructured data that is infeasible to process without AI\/machine learning<\/li>\n
      2. The increasing complexity of relationships<\/li>\n
      3. The increasing popularity<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
          \n
        1. What are some AI applications in CRM?<\/a><\/li>\n<\/ol>\n

          \u00a0 \u00a0 \u00a0 \u00a0 4.1\u00a0Marketing<\/a><\/strong><\/p>\n

            \n
          1. \n
              \n
            1. Lead Qualification<\/li>\n
            2. Sentiment Analysis during calls<\/li>\n
            3. Accelerated Content Production<\/li>\n
            4. Recommendation Systems<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

              \u00a0 \u00a0 \u00a0 \u00a0 4.2\u00a0Sales<\/a><\/strong><\/p>\n

                \n
              1. \n
                  \n
                1. Sales Forecasting<\/li>\n
                2. Predictive Lead Scoring<\/li>\n
                3. Customer Churn Reduction<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                  \u00a0 \u00a0 \u00a0 \u00a0 4.3 Virtual Assistants<\/a><\/strong>
                  \n\u00a0 \u00a0 \u00a0 \u00a0 4.4                   Data<\/a><\/strong><\/p>\n

                    \n
                  1. \n
                      \n
                    1. Data Cleaning<\/li>\n
                    2. Data Entry<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
                        \n
                      1. What are the main benefits?<\/a><\/li>\n
                      2. What are the leading vendors that offer AI-powered CRM solutions?<\/a><\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/section>
                        [vc_empty_space height=”60px”]<\/div><\/div><\/div><\/section>
                        [vc_empty_space height=”30px”]

                        What is Customer Relationship Management (CRM)?<\/strong><\/h4>\n

                        A Customer Relationship Management (CRM) system allows businesses to monitor and analyse their relationships with customers, suppliers, and employees. It aims to increase sales efficiency and profitability by improving and maintaining these business relationships.<\/p>\n

                        By collecting existing and potential customer data, CRM tools can access customers\u2019 interaction histories and sales data. This enables CRM systems to identify the required services and products to improve sales processes. Overall, the software helps businesses understand their customers better. With a better understanding of customers, companies can:<\/p>\n