What is SAP Commerce Cloud?
SAP Commerce Cloud is a cloud-based e-commerce platform offered by SAP, a leading provider of enterprise software solutions. It enables businesses to deliver seamless and personalized omnichannel shopping experiences to their customers across various touchpoints, including web, mobile, social media, marketplaces, and physical stores. Formerly known as SAP Hybris Commerce, SAP Commerce Cloud provides a comprehensive suite of features and capabilities to support both B2B (Business-to-Business) and B2C (Business-to-Consumer) e-commerce scenarios.
Intelligent Selling Services
Intelligent Selling Services (ISS) is a suite of advanced sales tools and capabilities offered by SAP as part of its Customer Experience (CX) portfolio. ISS leverages artificial intelligence (AI), machine learning (ML), and data analytics to improve sales effectiveness, optimize pricing strategies, and personalize customer interactions.
Intelligent Selling Services (ISS) for SAP Commerce Cloud
Intelligent Selling Services for SAP Commerce Cloud is a set of advanced capabilities and tools designed to enhance the selling experience and drive sales effectiveness within the SAP Commerce Cloud platform.
Using SAP Commerce Cloud Intelligent Selling Services, businesses can create individualized customer experiences, with a focus on both customer relevance and business impact, by capturing and analyzing real-time behavioral data throughout the buying journey.
Key Features of Intelligent Selling Services for SAP Commerce Cloud
- Product Recommendations: ISS uses AI and ML algorithms to analyze customer behavior, preferences, and historical purchase data to generate personalized product recommendations. These recommendations can be displayed on product pages, category pages, or during the checkout process, increasing the likelihood of cross-selling and upselling opportunities.
- Promotion Optimization: ISS helps businesses optimize their promotional campaigns by identifying the most effective offers, discounts, and incentives to drive customer engagement and increase sales. It analyzes past promotional performance and customer response data to tailor promotions to specific segments or individuals.
- Data-Driven Decision Making: ISS provides advanced analytics and reporting capabilities, allowing businesses to gain insights into sales performance, customer behavior, and market trends. By analyzing these insights, businesses can make informed decisions, identify growth opportunities, and optimize their sales and marketing strategies for better results.
- Scalability and Flexibility: As a cloud-based solution, ISS offers scalability and flexibility to adapt to the evolving needs of businesses. Whether a business is scaling up its operations or expanding into new markets, ISS can scale accordingly to support growing sales volumes and complexities.
More details
ISS leverages AI and ML algorithms to analyze customer data and behavior, enabling businesses to deliver personalized product recommendations, promotions, and content. This personalized approach enhances the shopping experience, increases customer engagement, and boosts conversion rates.
ISS enables businesses to implement dynamic pricing strategies based on real-time market data, inventory levels, and customer segments. This allows businesses to optimize pricing dynamically, maximizing profitability while remaining competitive in the market.
About PositiveEdge
SAP Commerce Cloud enables businesses to offer a consistent and cohesive shopping experience across multiple channels, allowing customers to interact with the brand seamlessly regardless of the channel they choose. PositiveEdge is a SAP commerce cloud partner company in India, USA and UAE. Contact us for more information.